In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. "The growth and competition in the publisher ecosystem is really, really strong," Adam Mosseri, Facebook’s vice president of product management, told the New York Times. "We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that." The move doesn’t come as a total shock. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42%. Facebook doesn’t announce its algorithm changes unless they’re going to have a big impact, and this one will. After all, 40% of publisher traffic comes from Facebook, according to recent research from analytics company Parse.ly. Get the full story at Fast Company Read also "Facebook news feed puts friends, family first"