A more efficient model is needed to ensure a sustainable future for all. So, how can we shape the future of the hotel distribution marketplace? The answer, is that all hotel industry players need to work together to create a linear route between professional bookers and hotel content. This approach excises loopholes in the system, preserves the amount of choice (which is clearly a good thing), and makes it easier to compare and contrast hotel packages. There needs to be a better option available for hoteliers and bookers, that allows simple comparison of offers, sustainable revenue growth, facilitation of various payment options and business models, and that can sell a wide range of hotel content. In practice, what this looks like is a single point of entry to access multiple distribution channels. Get the full story at Travolution