Shatner "vividly" recalled the setting in his house, overlooking the San Fernando Valley, as he took a meeting with a Priceline.com executive. "What's a dot-com company? I had no idea," he said. He admitted to having trouble saying the name of the company (one word, no pause between "Priceline" and "dot-com"). And he joked that he was excited about the prospect of getting rich off the Priceline stock - before the dot-com bubble burst and sent prices tumbling. "We made these extraordinary commercials that I'd like to think helped push the company into popularity," he said. "And here we are, 20 years later." Get the full story at Travel Weekly