Travel Web sites were supposed to sound the death knell for travel magazines, but now a popular Web site that ferrets out discounted travel offers is entering the offline publishing fray with its own quarterly magazine.

Sherman’s Travel is being spun off from, which aggregates online travel offers and also publishes a newsletter distributed free to its more than 3.5 million subscribers.

Established in 2003 by James H. Sherman, a new-media consultant and former executive at Martha Stewart Living Omnimedia, had 1.5 million unique visitors in July, according to Nielsen/NetRatings. Gannett, publisher of USA Today, is a minority investor.

Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.”

“I believe most travelers are like me, they want 80 percent of the amenities you can get at a Four Seasons or Mandarin Oriental hotel, but are seeking a better value,” Mr. Sherman said. The first issue of the quarterly magazine has articles on Romania and Maui, and a map and guide to the autumn foliage season in New England, plus a list of “luxury values” in Mexico, Asia and elsewhere.

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