Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014. - 92 percent of executives own a smartphone used for business. - 77 percent of executives use their smartphone to research a product or service for their business. - 93 percent of executives will purchase that product via the Internet using a laptop or desktop. - 86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business. Meeting your customers wherever they work is no longer a luxury - it is a necessity. If you wish to convert interaction to action you must compel the decision-maker. Get the full story at Search Engine Watch Read also "Tap into mobile service: managed travel in the digital economy" at the CWT Travel Management Institute