The number of shoppers who buy online continues to increase, and many browse and purchase during business hours. The Internet Shopping Pulse survey from WSL Strategic Retail picked up the shift from bricks-and-mortar to retail. Analytical data from Coremetrics tracked the business day trend.

The biggest increases in online shopping since 2003, according to the Pulse study, were seen in electronics; office supplied and stationery; home furnishings; photos and photo supplies; jewelry and watches; prescriptions and greeting cards.

Browsing at online retailer sites has increased almost a full hour over the past two years. In 2003, the average shopper spent 2.4 hours shopping online, the 2005 survey records an average 3.1 hours per week. Twenty-one percent of shoppers count purchases from Internet sites as part of their overall shopping, not a supplement to in-store buys. That's a six point increase over 2003.

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