Retailers and wireless companies have been buzzing about enabling consumers to purchase everything from flowers to flat-screen television sets from their mobile phones for years. But mobile versions of popular online Web sites like have been slow to catch on because they have been difficult to find and can be painfully slow to load.

Now new services, many of which are being offered for the first time through wireless carriers, are trying to make mobile commerce more mainstream. While many still require multiple steps and an agility with small screens, they are making mobile shopping easier through better interfaces, wider selections and more secure payment options.

Ultimately, the services hope to transform the mobile commerce industry -- currently dominated by purchases of digital content such as ringtones and games -- into a mirror of the online shopping world where virtually any item can be retrieved with just a few clicks.

Get the full story at The Wall Street Journal (free content)