What is Google AMP? It is an open platform with the sole objective to help publishers create mobile content (articles and commentary, quick opinion postings, etc.) that download fast on mobile and other devices. AMPs are characterized with stripped down mostly textual content and simple, no-clutter page layouts, and are hosted by Google, which at least in theory ensures fast downloads. Google has restrictions on what type of content can be included on AMPs, utilizes special HTML and coding, and allows only very basic styling (read: Design) of the page. What should hoteliers do about Google AMPs? Get the full story at HeBS Digital