Brand sites should provide quality content and visuals to their own site as well as third party intermediaries. So why do brands need to provide the same visuals to OTAs? It doesn’t matter if a consumer is looking at your hotel on your site or through an OTA, your hotel needs to be well represented. By providing high quality, up to date visuals, you’re providing consumers with an in depth look into their travel plans. Want even more engagement? Hotels that provide 20+ photos receive 150% more engagement than hotels that provide only a few photos (TripAdvisor, 2013). Your hotel is being represented on hundreds of OTAs. Get the full story at Tnooz