For travel marketers, it means another channel to create trial among an existing, interested and responsive audience. While still a legitimate venue for moving distressed inventory, this has also become an interesting space to safely test different types of packages, offers and price points. The key is creating the perception of a great deal. But the big question is, what's the definition of a "great deal" these days? Brands using flash sites seem to be experimenting to see what exactly the limits are to what consumers perceive as a great value. Consider an offer on Jetsetter right now for a seven-day surf/yoga retreat in Mexico. The comparison price is $3,319 (as listed on the hotel's website) while the Jetsetter price is $2,795 -- only a 15% savings. A quick look at Travelocity's homepage shows a prominent banner for vacation options at up to 45% off, and Expedia's "Top Deals of the Day" feature nothing less than 20% and go as high as 50%. Now, the package on Jetsetter is surely a higher-level offering than any of those that are being touted by Expedia or Travelocity. And Jetsetter's user base is likely more affluent than the average user of most OTAs. But the new economy has spawned a new affluent class, one that's willing to spend again, but has a much more keen sense of the value of their money and of the need to be more responsible in its expenditure. Get the full story at MediaPost