SideStep announced today the addition of virtual tours, video and other rich media from VFM Interactive into its Hotels category.

The seamless integration of VFM's hotel content and rich media visuals within the hotel comparison shopping path allows consumers the opportunity to select and view more highly detailed visuals to learn more about the unique features of a specific hotel property.

"SideStep is continually focused on offering the best user experience, and the addition of VFM's high-quality portfolio of rich digital media content furthers the level of comfort for any consumer looking to book a hotel online," said Rob Solomon, CEO, SideStep, Inc. "We're thrilled to incorporate video content that ensures consumers can fully explore the options that best fit their individual preferences and budget."

"Rich media is a critical component of travel shopping since consumers want a tangible preview into their upcoming travel experience," said Paolo Boni, president and CEO of VFM Interactive. "We're delighted to work with SideStep as it's a terrific resource for those who book travel online. SideStep allows for easy comparisons of hotels - beyond just price and location - to find the perfect hotel with the range of services and amenities that will contribute to their overall travel experience."

VFM's library of hotel information and visuals is regularly updated by working directly with its 10,000 hospitality clients, representing the largest chains and independent properties, to ensure that the descriptions and visual marketing components, such as photographs, virtual tours and videos, are up-to-date and the most relevant for the consumer.