Travel search engine SideStep Inc. will soon enter the growing cruise vertical, letting online visitors search by destination, cruise line and length of cruise.

The launch, slated for Jan. 17, is SideStep’s latest category expansion after allowing searches on air, car, hotel, activities and vacation package deals. Consumer demand led to the entry into cruise search given the growth in this market over the past decade.

“With cruises, the state of the art has now come to the point where searching online for cruises has come to the same point where we are with air, car and hotels,” said John Robison, senior vice president of product development at SideStep, Santa Clara, CA.

“Because there’s a much higher diversity of offerings today, it makes sense to do more searching online,” he said.

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