Silken Hotels believes in the importance of creating a distinctive brand identity and character in order to provide customers with a unique experience. To help the luxury Spanish brand continue to enhance the guest’s stay, they have signed a new agreement with ReviewPro, world-leading providers of Guest Intelligence solutions for the hospitality industry. The objective of this new partnership is to boost guest satisfaction, rankings on online review sites and revenue across all 35 properties in the group by using ReviewPro’s Online Reputation Management solution. The tool will allow the brand to benchmark against competitors with the industry standard online reputation score GRI™), based on review data collected from 175 online travel agencies (OTAs) and review sites in more than 45 languages. Silken Hotels has implemented an internal quality system to achieve excellence in customer service. The system clearly defines each individual employee’s responsibilities and management constantly encourages continuous improvement amongst the team. In line with this customer-centric culture, the hotel decided to partner with ReviewPro, pioneers in the industry, to help manage and improve the guest experience. Get the full story at ReviewPro