That was one of the findings of the latest annual survey by the website Silver Travel Advisor, which analysed responses from 500 people aged over 50 – 80% of them over 60. According to its Silver Travel Industry Report 2017, 56% of over-50s generally deal directly with tour operators, of which 40% book online and 16% prefer to speak on the phone. The results show travel agents are used by 30% of respondents, with 15% visiting the agent in person, and 15% by phone or online. Debbie Marshall, managing director of Silver Travel Advisor, said: “The opportunities are there, but travel companies need to think carefully about which segments they are targeting, which channels they use and how they communicate with them, as well as using age-appropriate creative content and tone of voice.” Get the full story at TTG