The future of the hotel industry will lean on increased simplicity and a decluttered experience across the entire guest journey, according to sources speaking at the recent International Hotel Investment Forum. “It will be about providing everything you need and nothing you do not,” said Sharan Pasricha, founder and CEO of Ennismore Capital. “Have less tech in the bedroom, and instead focus on knowing the customer journey. Where you stay today says a lot more about you than it did 10 years ago.” In a panel titled “Sharing thoughts on the future of hospitality” Markus Lehnert, regional VP of international hotel development for Marriott International, said the right approach in gaining simplicity and also providing a meaningful experience starts with recruitment and training. Get the full story at HNN