While the survey findings show that incentive travel is on the rise, growth isn’t happening unchecked. For instance, costs to operate an incentive travel program are going up. “Although the findings show that incentive travel is growing, the reality is that there are counter-currents such as rising costs that may temper growth,” added IRF president, Melissa Van Dyke. “Over two-thirds of planners are taking steps to contain costs such as less expensive destinations or less expensive amenities. Fortunately, the nature of incentive travel programs allows companies to adjust them to to reflect concerns with costs.” Get the full story at FTN News and SITE