More than 23,000 hotels today use SiteMinder’s cloud-based solutions to acquire guests online, and the company says its trajectory remains strong as the booking landscape for hotels becomes evermore complex. Among those hotels is Park Hyatt Sydney, which adopted SiteMinder’s Channel Manager in 2011 to gain greater control of its property online. “For hotels now, it’s very difficult to see the full picture of where we’re being sold and how we’re being sold. It used to be very straightforward. One of the things we like and have seen so much from SiteMinder over the years is its ability to shift and adapt to changing conditions in the industry – and to innovate and bring that innovation to us, the hoteliers,” says Park Hyatt Sydney’s director of revenue management, Oliver Ruf. Get the full story at SiteMinder