The wholesaler has connected with SiteMinder's RDX platform, which offers a rapid two-way, real-time XML connection between leading booking channels, property management systems and central reservation systems worldwide. More than 60 channel management solutions are today powered by the platform, including SiteMinder's own offering, The Channel Manager. "Tourico Holidays is thrilled to be partnering with SiteMinder, a company whose market-leading, scalable technology and rapid expansion globally align perfectly with our own growth plans as a business," says Uri Argov, CEO of Tourico Holidays. "Tourico Holidays is in the midst of an aggressive 12-month plan to streamline the distribution of its core offerings – including hotels, flights, cruises, vacation homes, car rentals, activities and group travel. As a part of this plan, we made the decision to invest significantly in our hotel connectivity technology and this initiative, among others, has been a key driver of the 42% growth we have experienced this year to date." Since its establishment 20 years ago, Tourico Holidays has grown into a billion-dollar company that today has more than 150 international distribution websites that feature 36,000 hotel and accommodation partners in 4,500 destinations – as well as more than 15,000 vacation homes. The company's main booking website,, receives 90 million searches a day and boasts a response time of just five milliseconds. Over the first quarter of 2014, Tourico Holidays cited a sharp increase in demand from its hotel customers – including a 29% surge in bookings and 25% rise in room nights – as a contributing factor to its 27% top line revenue growth. Dai Williams, SVP Sales Global at SiteMinder, says the partnership is an intrinsic component of the company's diversified distribution offering: "Tourico Holidays has identified that to continue its strong growth trajectory, robust technology integrations are essential in the modern travel landscape and SiteMinder is excited to be a part of its journey. The company is at the forefront of travel wholesale which remains a major contributor to the travel distribution space." Related Link: SiteMinder