Prophet is being unveiled at HITEC and forms the latest addition to SiteMinder’s award-winning suite of smart and simple technology for hoteliers who are looking to attract, reach and convert guests globally online. SiteMinder’s managing director, Mike Ford, says, “Prophet is about empowering the world’s hoteliers who know revenue management is critical but don’t have the time, budget or expertise to harness the rapidly-changing rate and market data available to them and use it to their advantage. Prophet purposefully breaks market rate and demand intelligence down into consumable and meaningful insights that matter, so hoteliers can optimise room rates, maximise profitability, and stay ahead of competition easily and at an affordable cost.” Get the full story at SiteMinder