Accommodation providers and customers of multi-award winning online distribution company SiteMinder can keep their availability and rates up to date and better manage reservations brought to them by global travel wholesaler GTA, thanks to SiteMinder’s new connection to GTA’s Supplier XML Application Program Interface (API). The API gives channel managers, intermediaries and hotels – from independents to small groups and chains – an easy to use and seamless point of access to GTA’s systems. SiteMinder has incorporated the API into its Room Distribution Exchange (RDX). This means that when hotels update rates and availability, the information is immediately available to tens of thousands of travel selling businesses using GTA’s booking systems. “Our partnership with SiteMinder gives their customers an easy way to put their latest rates and availability in front of tens of thousands of travel-selling clients around the world,” says Martin Jones, GTA’s Senior Vice President for Global Sourcing & Product Development. “Hotels rely on SiteMinder’s solutions to make it easier for them to work with a wide range of distributors like ourselves and manage rates and allotments to present the most enticing offer to potential travellers. Now, our Supplier XML API makes it even easier for SiteMinder to connect to our systems, helping hotels benefit from our extraordinary reach. This means every hotel – whatever their size or budgets – can reach, market and sell to new and existing consumers.” “We are delighted to partner with GTA, one of the worlds premier wholesale travel providers. This partnership shows the ever-expanding breadth of distribution that hotels can choose from and easily access via SiteMinder’s RDX platform, and we look forward to working closely with GTA to ensure hotels are given the best opportunity to get booked by the GTA network,” said Erik Munoz, Executive Director, Strategic Sales and Global Partnerships at SiteMinder. Part of the Kuoni group, GTA is a worldwide wholesale travel provider with properties sourced from tens of thousands of travel suppliers in nearly 190 countries. Its booking sites – GTA retail, TravelCube, Travel Bound and Octopus Travel retail, as well as GTA wholesale – and XML system together bring hotels over 21,000 bookings every day. Related Link: Siteminder