Under the agreement, RoomIt will create a connection to SiteMinder’s platform so hotel users can offer their best available rates, corporate negotiated rates, consortia rates and any promotional rates directly to RoomIt travellers under CWT’s umbrella of multi-billion-dollar corporate travel programs. The direct connection serves as an alternative means of rate distribution to RoomIt for accommodation providers seeking value and that meet certain business traveller criteria. SiteMinder’s managing director, Mike Ford, says, “The hotel industry is witnessing an unprecedented rise of direct connections, be that to guests or, now, a travel management company. This partnership is about rewriting the rules to provide hotels choice as they look to tap into the booming corporate travel market.” Get the full story at SiteMinder