The platform currently powers over 50 channel management solutions, including SiteMinder's own The Channel Manager. "We decided to partner with SiteMinder primarily because of the high regard that industry experts hold for its products, but also because the company is lauded for its continued innovation in channel management technology," says Bob Diener, President of Getaroom.com. "The addition of SiteMinder allows us to expand our product offerings at a much faster pace to meet our large increases in demand. Thus far, our hotel partners have been very happy with the results they have experienced and we look forward to continuing to provide them with the best possible experience through this partnership." David Chestler, Executive Vice President – the Americas at SiteMinder, says the increasing competition within the Americas online travel industry is due to the ever- increasing number of inbound travellers, as well as the emergence and evolution of new online channels. "Our new partners identified SiteMinder's RDX platform as one that provided a reliable and robust connectivity, enabling highly accurate, automated updates of rates and inventory for their hotel clients. While the market within the Americas remains one of the world's most competitive, we're excited about providing our cutting-edge products to an even greater number of booking channels and hotels within the region, and helping them to increase their success and profits in the online channel." SiteMinder's success within the online distribution space was validated this year by a US$30 million investment from Technology Crossover Ventures, a leading venture capital firm from Silicon Valley, to accelerate further development of the company's category-leading technology platform and scale its global operations. Related Link: SiteMinder