Enabling a seamless transfer of hotel data between PMSs and applications, SiteMinder Exchange provides much-needed relief for creators of hotel technology who have long considered connectivity to be the single-most crippling challenge for the industry to date. “Arguably more than any other, SiteMinder has grown to understand how costly and time-consuming it can be to build integrations. We know PMSs and applications want to go back to focusing on their core products, not connections, but while we’ve seen fantastic efforts in the industry to standardise messaging, we’ve failed to see practical solutions that ease the burden for those providers whose days remain consumed building point-to-point connections to each other,” says SiteMinder’s managing director and founder, Mike Ford. “SiteMinder Exchange is about enabling those players to effortlessly integrate, and to build only once to access a multitude of partner systems. By breaking down these integration barriers, we are all one step closer to achieving our shared vision, which is helping hoteliers to access the integrated setup and rich guest insights they need to make their hotel business successful.” Get the full story at SiteMinder