In just 10 years the company has become a world leader in online distribution and direct booking technology, offering hotels a holistic cloud-based platform that includes the industry’s most widely-adopted channel manager, a direct bookings engine, website creator, pricing intelligence solution and a GDS. You’d be forgiven for assuming SiteMinder’s inception was founded on a long and rich history in the hospitality industry, given how well it serves the needs of property owners and hotel managers. This isn’t the case. In fact, Mike Ford makes a point of defining the distinction. Get the full story at SiteMinder