Prophet isn’t a revenue management system, it’s a recommendation and business intelligence system. It’s about getting information to hoteliers so they can make their own decisions on how they want to manage their room inventory. If you look at smaller properties, do they really need a complex revenue management system to tell them what the price of their rooms should be when they’ve only got 10 boutique rooms? Prophet was born on the idea of avoiding difficult software configuration and hard-to-grasp revenue management strategies. It’s going to have a very long trajectory, we’ll be bringing more and more information into the system over time, but still present it in a simple way that customers can get their heads around. From day one we want them to be thinking ‘this is easy to use’. Get the full story at SiteMinder