Gay and lesbian Americans are a traveling bunch, piquing the interest of some websites that view them as a lucrative niche market.

Nearly 90% of gays and lesbians said they had traveled in the U.S. in the last 12 months, according to a survey conducted between October and March. The survey by Harris Interactive, a Rochester, N.Y.-based research company, was done for the National Gay Newspaper Guild. Gays and lesbians were twice as likely as non-gays to have traveled outside the U.S. within the last three years.

Of Expedia, Orbitz and Travelocity, the big three online agencies, Travelocity and Orbitz have been most visible in courting this market.

"We're really just getting started making our presence louder and prouder," said Bryan Saltzburg, Travelocity vice president of packaging, cruise and travel extras.

Travelocity, which has ramped up its presence in the last year, is an official sponsor of gay pride festivals, advertises on's gay and lesbian travel guide pages and has a customer support phone line staffed by representatives specially trained to handle the needs and concerns of gay and lesbian travelers.

Travelocity and Orbitz have "Gay and Lesbian Travel" sections on their websites with links to popular destinations, upcoming gay and lesbian events around the world and gay-friendly hotels.

Get the full story at the Los Angeles Times