Shifts in the travel landscape are creating new opportunities for travel marketers to reach high-value, frequent travelers at every stage of their decision journey. Search advertising plays a significant role in how these travelers research and book their next adventure, and with the right strategies, it can help marketers turn those new opportunities into increased sales. Since nine out of 10 travelers turn to an online source when planning, comparing or booking a trip, here are six trends travel brands can watch to help build their marketing and advertising strategies in 2018. Get the full story at Bing Ads Read also "Bing gearing up to officially launch Hotel Ads product"