Furthermore, smaller hotels frequently have fewer resources and don’t have a dedicated revenue manager; thus, leaving the revenue strategy up to the general manager, director of sales and marketing, reservations manager, or a revenue management team – all of which already have hectic days filled with other responsibilities. Often times, this results in over-pricing and under-pricing room rates, which leaves independent hotels at a competitive disadvantage. The human mind (or even a team of minds) can only process so much information in its decision-making process. One of the biggest challenges with manual revenue management practices is the inability to collect quality data in a timely manner while being able to use it before it is obsolete. Hotel data comes from a multitude of sources, changes rapidly, and is critical to making proper pricing decisions. Here’s six reasons why I believe a revenue management system is important to small independent hotels: Get the full story at IDeaS