For hotels that want to receive a lot of bookings directly from guests, rather than through third-party websites such as online travel agents, it is critical to have a website that receives plenty of traffic – and additionally impresses guests enough that they trust your website and book their stay on it. The basic principles of good hotel website design are not alchemy or magic at all, and are very simple to achieve: 1: Use lots of great photos: If there is one investment you make in your website, make sure the photos are of a high quality, in order to show off the best your hotel has to offer guest. Hire a photographer if you need to. Or use a smartphone - yes even photos taken on a mobile can look beautiful. Get the full story at SiteMinder