Ski.com, formerly Aspen Ski Tours, launched its newly enhanced Web site and expanded range of vacation packages, building upon the company's status as North America's largest independent seller of mountain travel.

For the first time, the complete vacation offerings of Ski.com and its recent acquisitions -- Lynx Vacations, Sportours, Adventures on Skis, AnyMountain Tours and Go West Tours -- are integrated, making a wide range of mountain, ski, snowboard, golf, tennis, spa, cycling, hiking, scuba and customized city vacations across the world just a phone call or click away.

Ski.com's seasoned travel specialists, a network of sport travel enthusiasts who average more than 12 years of experience, combined with the company's independent status, ensure that customers get the unbiased, professional advice they need to book the perfect vacation. In fact, every traveler who books a vacation off- and online is offered the personalized service of an assigned live agent specialist who is available to provide one- on-one advice throughout the planning and booking process, as well as during and after travel.

"Mountain travel is definitely not 'one-size-fits-all' and to plan a customized trip, vacationers need the help of a knowledgeable, passionate specialist who regularly visits the resorts and hits the slopes," said 18-year Ski.com veteran agent Bobbi Carson. "My favorite part about my job is finding the best fit for each of my clients, whether I'm assisting a couple looking for a luxury mountain vacation, a family needing a great children's ski school program, or a group of college students traveling on a limited budget. It's so rewarding to find the perfect match."

Ski.com's size and industry strength enable it to negotiate great rates with suppliers for deals on air, hotel and condominium properties, car rentals, lift tickets, equipment rentals and more -- while still offering the service for which Ski.com is most known.

"Ski.com's 34-year legacy of quality service makes us unique in the mountain and sport travel industry," said Mark Uhlfelder, senior vice president, Ski.com. "Our recent acquisitions and widened breadth of vacation offerings now allow us to provide this same individual attention year-round to sports enthusiasts of all stripes."