Skift says that it will have more than half a million unique users this month, and that 25 percent of its traffic comes from mobile. It also says its readers are likely to be “executives and managers from leading brands” in travel and related industries, such as Expedia, Priceline, JetBlue, Starwood and others. When asked how this growth compares to PaidContent, a news blog on the media industry that Ali launched in 2002 (it was acquired by Guardian Media in 2008 and is now owned by GigaOm), he said, “Just the velocity of how quickly you can make a mark, that’s changed a lot now.” Ali attributed much of the speed of Skift’s growth to social media — the company says 10 percent of its overall traffic now comes from Twitter. Ali added that even though Skift’s topic is the travel industry, he thinks of it as a “business information” startup, rather than a travel startup. He said it’s a company where “media and data go hand-in-hand,” and where Skift’s news content can serve as a “funnel” to its other products. Get the full story at TechCrunch