Building a tribe is good advice for any business. Who is that group of 1,000 people who will be ecstatic about what you're doing? For a lot of industries, I'll bet you can find a good number of them on LinkedIn.

Once you have an understanding of:

- the reason you want to use LinkedIn (I'm trying to build a community, I'm trying to support product sales, I'm trying to find consulting work) the tools available to you