The business to business arm of Frommer’s has created destination guide content for Small Luxury Hotels of the World’s website slh.com. Specific keywords have been targeted which it is hoped will help Small Luxury Hotels of the World improve its SEO rankings. The hotel group also said it wanted content that would improve the consumer experience and improve conversions to underline its value as a partner to travel agents and hotel managers. Kurt Allen, head of online at Small Luxury Hotels of the World, said: “Frommer’s Unlimited’s expertise in understanding our brand and audience, then formulating the content strategy, was invaluable.” Get the full story at Travolution