Smartphones dominate last-minute hotel bookings
May 23, 2016
Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study.
Travelers on the go rely on their smartphones to book last minute hotel stays, according to Criteo’s new study “Travel Flash Report.” The study is based on Criteo’s 1,000-plus worldwide travel advertising clients, including both travel suppliers, such as airline brands, and online travel agencies (OTAs), such as travel aggregator sites.
60% of hotel bookings made off of an OTA website with less than 24 hours between the booking and check in are conducted on a smartphone, according to the study. 7% are made via tablet and 33% desktop. For hotel suppliers, 30% of their last-minute bookings on the site are made via smartphone, 11% tablet and 59% desktop. This data does not includes app bookings.
In fact, as time gets shorter between when a consumer books a hotel and plans to check in, the more likely it becomes the booking will be made via a smartphone for both OTA websites and supplier websites.
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Download the full report at Criteo (PDF 946 KB)