The recession’s relentless belt-tightening and the exploding use of online tools have fundamentally changed the way corporate travel is marketed and booked. Business travelers’ growing facility with technology has played an important role in this evolution. “As business travelers push to find the best deals and make their trips as convenient as possible, they are using new and varied channels to research, book and stay connected on the road,” said Victoria Petrock, eMarketer research analyst and author of the new report, “Business Travel: Online Tools Set New Agenda.” “Travel managers must work with the other players in the space to harness online tools and develop programs that balance individuals’ do-it-yourself capabilities with systems and processes that improve compliance and deliver streamlined and productive travel experiences.” The business travel market has been improving, but sizing it can be a challenge. Historically, managed business travel has constituted about 40% of all travel sales, but the lines between managed business, unmanaged business and leisure can be difficult to draw. PhoCusWright estimated that managed corporate travel grew 15% in 2010 and accounted for 36% of the total $255 billion travel market. In 2011, the firm estimates this percentage will be slightly higher. Get the full story at eMarketer