It was 2009 and I was the Sales and Social Media Manager for AAA’s only Four Diamond Property in Portland, ME. For brands, social was still a new medium. We were just beginning to realize how the platform could help our property reach new travelers and add value to our current customer’s experience. We discovered our voice on social and we were seeing results. With ROI always being the first question on a General Manager’s mind, it was important that we could prove our social media efforts were working. Over the course of the next several years, we were able to execute new site tours, attribute direct sales and account for new clients via our social media efforts. Here are three tactics that we used to drive measurable business results and stand out as the premier property in our city. Get the full story at Sprout Social