You know where your guests are staying tonight, but do you know where they go to ask questions or talk about you? To better serve your guests online you must first know which social networks they’re spending time on. “Some hotels find their guests love the creativity and photography found on Instagram, while others find that their guests are more interested in the real-time service assistance found on Twitter,” said James Geiger, Social Strategy and Activation Specialist at Hyatt Hotels Corporation. Knowing where your guests communicate online will help you provide a better customer service experience while enabling you to reach the right people at exactly the right time. To be successful, you’ll need a better understanding of the demographics of each of the major platforms as well as those of your target audience. Get the full story at Sprout Social