That has been the biggest shift in restaurant marketing over the past 10 years, panelists said during a Sunday session at the Irving, Texas, conference, which was sponsored by TDn2K, the Dallas-based parent of People Report and Black Box Intelligence. “Now it’s much more about engaging the customer,” said panel moderator Stephen Farr-Jones, president of Burbank, Calif.-based ADM Marketing. “People in the trenches have seen that change over the past 10 years.” Farr-Jones led the "Navigating the Shift from Traditional to Engagement Marketing" panel, which included Kristen Jones Colby, senior director of marketing for Addison, Texas-based Front Burner Restaurants and Twin Peaks; Amanda Hite, founder of Washington, D.C.-based social media consultancy BTC Revolutions; and Stewart Slocum, vice president of marketing for Dallas-based Groupe Le Duff and its Mimi’s Café brand. “Your brand is not what you say it is; it’s what they say it is,” Slocum said. “Over the past 10 years, all these new channels have allowed us to have two-way communication with them, and you have more knowledge about what your brand is.” Get the full story at Nation's Restaurant News