Early findings for a report to be delivered by EyeforTravel this November indicate that social media is no longer just for marketing and customer service. Well over half the travel companies so far surveyed show that they social media is vital to assess the demand for new travel products. 37% say that Facebook is the best network for product development but with Twitter performing so badly in the survey it does indicate more focussed social communities are also proving highly valuable. As well as the free data from social media sites, Google is another incredibly useful data source with over 21% rating data from Google is vital for their product development. The travel industry spends millions each year on developing products and services. The survey reveals the industry needs guidance over which sources of data are truly valuable. 28% of those polled say its lack of knowledge on the data sources that is holding their product development back. Get the full story at EyeForTravel