According to a new study by UK's eviio, which provides booking management apps for independent hotels and B&Bs, a “derisory” 0.75% of bookings made for independent hotels and B&Bs originate from social media – compared to 74% of bookings which emanate from travel websites such as Expedia,, Laterooms, and others. The results come from analysis of booking data for some of the 5,600 B&Bs and small hotels the company works with. The findings come despite almost six out of 10 (59%) accommodation providers polled admitting to using social media to encourage bookings. A quarter of those surveyed described social media is "very important" to their business and 36% spend five hours or more on it each week. Get the full story at Travolution