The findings will be released at the World Tourism Forum (WTF) Lucerne in April. Those conclusions were supported yesterday by a senior figure at travel comparison site Kayak, speaking at German trade show ITB in Berlin. Kayak vice-president of package travel for Europe Jan-Frederik Valentin said: "I doubt social search is yet as important as some want it to be." Valentin told a major ITB seminar on social media: "I don't doubt people read reviews before they book, but I doubt it is playing a role in search. We still have a long way to go in that." Facebook head of travel Lee McCabe agreed, but said: "People need a filter. Friends can be a filter." Get the full story at Travolution