Unfortunately, while many teams are doing reasonably well at responding on Twitter, Facebook interactions often go neglected. United was the best at responding to Facebook mentions, but they still only responded to seven percent of posts. U.S. Airways responded to six percent of Facebook mentions, and every other airline responded two percent of the time or less. While Facebook was a problem across the board, there are some airlines that barely seem like they’re making an effort. AirTran, which was acquired by Southwest Airlines in 2011, received a mention every 20 minutes, and responded to absolutely none of them. Delta gave an equally dismal performance. Despite receiving more than 102,000 mentions this summer, the company only responded to 0.3 percent of mentions on Twitter and 0.8 percent of Facebook mentions. Get the full story at Social Times