Over 30% check the menus from their smartphones before they go. And the biggie: over two-thirds of them take social media conversations about a restaurant into consideration when they are deciding where to eat. And Millennials eat in large groups more than any other demographic group, and the point becomes pretty obvious: restaurants need to be doing social media well. Why the emphasis on Millennials? If it isn’t obvious, they’re going to be around a lot longer than Gen X or the Boomers, and they are quickly becoming the primary spending power in the world. It’s time to find out how to slice a bigger piece of the pie from them. Get the full story at Business 2 Community