The most common travel-related topics to check out on the Internet included airfare, researched by 34% of respondents, hotel/motel rates and availability (30.8%) and car rentals (14.3%).

However, 39% of recent travelers said online media influenced their choice of travel services.

The vast majority of Ad-ology respondents said social media did not influence their travel or vacation decisions, but there is evidence that travel companies can do well among the 23% who said they were influenced by social media.

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