Afar.com, launched in 2010, is the digital extension of the travel magazine of the same name. As the above video explains, for founders Greg Sullivan and Joe Diaz, “experiential travel is a way of life,” and their brand nuance is getting "out of your comfort zone," delving beneath the surface to real places and real people. It’s one example of how travel is trending as one of the hottest online verticals for disintermediation, with a slew of start-ups seeking differentiation in a crowded field. Afar gives personalized recommendations based on a travel personality quiz that filters like-minded travelers for similar tastes, then sends questions about specific destinations to others who have been there with the option to link to a Facebook account. Get the full story at Brand Channel