Social media responses beyond TripAdvisor
Oct 20, 2011
To respond or not to respond, that is the question that often goes through the minds of Facebook page admins. And while a set of response guidelines for reviews on TripAdvisor or Yelp might work great for those sites, it doesn’t quite play the same on Facebook.
Traditionally, for review sites, we recommend that responses are given based on the following guidelines.
- If a review requires clarification
- Most negative reviews – especially if the review hinges on aspects that a hotel can alter
- The occasional positive review – it contains something you want to draw attention to, or you just want to say “thank you.”
But for something like a Facebook, the rules change slightly. Here’s a quick overview of the types of comments that we feel require responses.
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