Traditionally, for review sites, we recommend that responses are given based on the following guidelines. - If a review requires clarification - Most negative reviews – especially if the review hinges on aspects that a hotel can alter - The occasional positive review – it contains something you want to draw attention to, or you just want to say “thank you.” But for something like a Facebook, the rules change slightly. Here’s a quick overview of the types of comments that we feel require responses. Get the full story at the TIG Global blog