Google launched Hot Trends on Monday night. In addition to tracking the most popular searches in real-time, the tool lets users select specific dates to see what the top-rising searches were at any given point in time. It's an evolving concept that Google believes is ready for prime time.

"What's on our collective mind as we search for information? What's interesting to people right now? Hot Trends will tell you. At a glance, you'll see the huge variety of topics capturing our attention, from current events to daily crossword puzzle clues to the latest celebrity gossip," Google software engineer Corey Vickrey wrote on the company blog.

The Google Hot Trends tool captures a growing trend in social search and analytics evolution, according to John Lovett, an analyst at Aberdeen Group. Google said that its hope was that people would find this tool entertaining and interesting, yet Lovett sees some usefulness in the business arena.

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