Businesses, retailers, and brands need to be thinking about the social consumer experience of social commerce to help drive trial and purchase. If F-commerce is part of your Facebook business and content strategy, you need to consider that people share, read, and generally engage more with any type of content when it's surfaced through people they know and trust. Isolated shopping carts on Facebook or using Facebook to drive consumers to an online non-social e-commerce or booking engine likely won't drive adoption and I would venture to say are not social commerce. Leveraging social plug-ins such as "like," share, send, comment, photo sharing, and status updates should be part of the social commerce experience. Providing consumers with value-adds, special offers, product sampling, engaging experiences, loyalty rewards, stories, etc. should also be part of the experience. Get the full story at ClickZ