Through these learnings, travel marketers get a more holistic view into this unique region. Here are some of our top findings: Tuesday is the most popular day for bookings: Searches for travel peak on Mondays and Tuesdays. Tuesday is the busiest day for bookings. If we dig deeper into time of day, search peaks early, around 10am. Bookings peak after 2pm, and maintain sustained interest into the evening, where the share of booking outpaces search. The share of mobile bookings peaks on the weekend: Interestingly, the share of mobile bookings spikes on Friday and Saturday. This accounts for around 15% of all weekend bookings. As people go about their weekends, they bring their smartphones with them to plan and book travel. Get the full story at Sojern