The list of approved members is hand-selected and vetted by Google and partner companies have proven expertise in successfully delivering results on DoubleClick’s suite of advertising products at scale. The certification designates Sojern as industry-leading in its ability to integrate its Sojern Traveler Platform, including search and booking data on over 350 million anonymous traveler profiles, with DoubleClick’s ad technology stack to deliver real-time advertising campaigns across channels at the highest levels of performance. “Travel is a trillion dollar industry that in recent years has become a significant vertical in the marketing technology space,” said Mark Rabe, Sojern’s CEO. “Managing travel supply and demand is incredibly complex, with real-time pricing changes and multiple distribution channels. Competition for customers is increasingly won or lost based on the performance of algorithms and artificial intelligence. We’ve been tailoring our platform for the needs of travel companies for nine years and are thrilled to be recognized with certification by one of the market’s biggest leaders in programmatic.” Get the full story at Sojern